Not a Trend. A Tradition.

We didn’t just jump on the matcha hype.
We chased authenticity — for years.

At Chalo, we believe great taste and true origin can’t be rushed.
It took us countless tastings, sleepless sourcing calls, and over five years of searching to find a Japanese matcha that lived up to our standards:
authentic, vibrant, and unapologetically full of flavour.

That’s why we didn’t launch “just another green drink” back in 2017 when matcha became trendy.
We waited. We learned. We tasted again.

And when we finally found the one — a pure, authentic Japanese matcha that matched our values of heritage and bold taste — we launched our first batch in 2023.
Not because it was “back in fashion,” but because our was finally right.

Today, that patience has paid off.
We’re proud (and a little giddy 🐒) to share that Chalo has been nominated for Best Matcha Brand 2025 at the European Coffee Awards!

For a small indie chai brand from Antwerp, that’s huge. It’s proof that slow, honest sourcing and rebellious flavour can still win in a fast, flashy world.

🗳️ Help us bring this award home!
If you’ve ever whisked a Chalo Matcha, served one in your café, or sipped one with a smile — your vote means the world to us.

👉 Vote Chalo — Best Matcha Brand 2025 

Because when it comes to Chalo drinks, we don’t follow trends —we craft legacies. 🖤