BLOOVI STORIES

Gita's entrepreneurial story

Does the term “chai” not immediately ring a bell? Time to change that, thinks Gita Van den Boer, founder of the food brand Chalo. In June 2022, her version of the traditional Indian drink won the prestigious Best New Product Award at the World Coffee Championships in Milan for the second time in a row. The Belgian entrepreneur’s ambitions are therefore sky-high, although the path to achieving them is not always smooth. “I get called on it so often that I leave my children alone, so to speak,” she says.

WANT TO READ THE FULL ARTICLE BY Laure Oomens?

READ THE FULL ARTICLE